What about your prospect data expertise?

Keeping your customer database up-to-date is quite a challenge. Partly your own people take care of that. Another part you can supplement by using our extensive marketing data . Acquiring good or even excellent prospect data is not an easy task. It is therefore wise to proceed carefully. Here is your checklist:

1. What marketing data do I need?

Are they active companies? Does it include non-profit organizations? Is it a complete file? A partial file? After all, there are more than 3,2 million companies in the Netherlands today. They can all be found in our customer database.

2. Which department/person do I want to reach?

By addressing a company without knowing the right contact person, your response rate will decrease significantly. However, here is also the biggest danger if you are using a prospect lead that is not current. For all prospect data, it is important to use up-to-date information. Working with the Chamber of Commerce, our prospect data is updated weekly, including the more than 3,8 million contacts. Are these updates included in your contract?

3. Can I effortlessly include these addresses in my parent database?

How are prospect lead data broken down? How does that fit into my file?

4. Do I buy the marketing data or do I rent a customer database?

Do I choose a payment method based on a price per address, or is it better to make my own selections tailored to my sales promotions at certain times?

Purchasing high-quality prospect data requires meticulous attention and expertise. It is a crucial step in ensuring the relevance and effectiveness of marketing and sales strategies. Therefore, it is essential to take a thoughtful approach to selecting the right marketing data for your needs.

When evaluating the suitability of prospect data, it is crucial to ask the right questions. What data is needed to achieve your goals? Is it about specific companies or a broader range of organizations, including nonprofit entities? The difference between a complete or partial file can have significant impact on its usefulness to your business.

Identifying desired departments or individuals to contact is just as important as having accurate information about these contacts. Lack of up-to-date data can significantly reduce response rates. This is where expertise in keeping prospect data up-to-date comes into play. Regularly updating data is invaluable and can greatly improve the effectiveness of your communications.

Integrating external prospect data into your existing customer database requires a streamlined approach. How will the acquired data be structured? Is the data compatible with your current database? These questions are essential to ensure smooth integration without sacrificing consistency and usability.